Marketing in Brief: Ralph Lauren Fragrances
This article was originally published in The Rose Sheet
Executive Summary
Ralph Lauren Fragrances: Delays launch of men's fragrance Extreme Polo Sport to January, the Cosmair division reported. The firm, which had planned to introduce the fragrance before the holidays, has postponed the launch to focus its promotional activities around ESPN's X Games, an extreme sport competition, in January and the winter Olympic games in February...