Marketing in Brief: Revlon
This article was originally published in The Rose Sheet
Executive Summary
Revlon: Mitchum Clear Gel antiperspirant and deodorant extended with two new scents -- Shower Fresh for women and Mountain Air for men, according to the company. The offerings join Clear Gel Powder Fresh for women and Super Sport, Regular Scent and Unscented for men. Mitchum "continues to be a category growth leader," as a product for "everyone in today's busy, pressured environment," Revlon said. Available now, the antiperspirant/deodorants sell for $3.40...