Sel-Leb purchase of Model Imperial's Signature Solutions adds $3 mil. in annual sales.
This article was originally published in The Rose Sheet
Executive Summary
SEL-LEB BUY OF MODEL IMPERIAL's SIGNATURE SOLUTIONS ADDS TREATMENT PRODUCTS to Sel-Leb's personal care mix, the Paterson, N.J.-based company said. The purchase, which is expected to close by Oct. 30, will add face and nail treatments under the Signature Solutions name to Sel-Leb Marketing's Clueless and Loud Music mass market color cosmetics and fragrance brands. The 30-SKU line includes an antiwrinkle solution, a French manicure set, cover sticks and cover-up cream. Sel-Leb estimates Signature Solutions will increase annual sales by $3 mil. and comprise 10% of the company's cosmetics business. The firm generated sales of $14 mil. in 1996 and is tracking at just over $20 mil. for 1997, according to Sel-Leb.