Marketing in Brief: The Body Shop
This article was originally published in The Rose Sheet
Executive Summary
The Body Shop: Tea Tree Oil line extended with a "non-oily" facial moisture concentrate and a cover stick, The Body Shop said. Tea tree oil is "traditionally used for its antibacterial, deep cleansing and soothing properties," the company noted. Available now, a 1.7 oz. tube of moisture concentrate sells for $6.50 and a pack of two cover sticks retails for $11. The Body Shop is also introducing Honey Cream cleanser for dry skin, which "removes makeup and impurities while leaving skin soft and moisturized" with honey, avocado oil and sweet almond oil, according to the company. A 3.5 oz. tube costs $9.70...