Marketing in Brief: Clear Perfection
This article was originally published in The Rose Sheet
Executive Summary
Clear Perfection: Lip Rx' three technologically advanced lip care products "address the special needs of the lip area," American International said. "Multipurpose" Lip Control lip corrector "corrects, shapes and conceals imperfections," while the neutral-colored base helps "lock-in lip color and prevent fading, feathering and bleeding," the company added. Lip Scruffer treatment "smoothes and deflakes rough dry lips, while natural fruit acids help to "remove dead skin cells," the firm said. Lip Repair SPF 8 helps to alleviate "dryness and lock in moisture." All products are available for $4.95...