Marketing in Brief: Vaseline Intensive Care
This article was originally published in The Rose Sheet
Executive Summary
Vaseline Intensive Care: Antibacterial hand lotion $20 mil. ad/promo budget to include television spots and an FSI drop to 35 mil. households, according to Chesebrough-Pond's. Active ingredient triclosan provides "germ protection that lasts up to 12 hours," according to the company. The lotion provides dry skin relief with glycerin, lipids, essential fatty acids and vitamin E. The product also "heals" dryness and prevents cracking that would allow germs to penetrate the skin, the company claims. Available now, a 2.5 oz. tube costs $1.99, a 10 oz. bottle is $3.29 and a 15 oz. pump is $4.29...