Marketing in Brief: Graham Webb
This article was originally published in The Rose Sheet
Executive Summary
Graham Webb: Montage eight-SKU body and hair care collection offers hair and body shampoo that "leaves hair soft and manageable" and skin smooth, the company said. Moisturizing conditioner "builds in body and volume" while hair gel adds "texture and styling control." The pomade "blocks and counteracts free radicals" and hair spray provides "firm long-lasting hold," Graham Webb said. The body lotion leaves skin "feeling smooth, soft and silky." The Montage products are formulated with "M" complex, a "unique protection" combination of plant enzymes, plant vitamins, natural minerals, plant proteins and natural shea butter sunscreen, according to the company. A unisex edt in a fresh, citrus floral scent is also available. The line is priced between $8 for the hair and body shampoo to $25 for the 2.5 oz edt...