Palm Beach Seeds of Youth grape seed extract skin care line testing in 100 GNC stores.
This article was originally published in The Rose Sheet
Executive Summary
SEEDS OF YOUTH GRAPE SEED EXTRACT TEST MARKET IN 100 GNC STORES kicked off in mid-October, according to Minneapolis, Minn.-based Palm Beach Beauty Products. The company is in discussions with the dietary supplements/natural products retailer to distribute the antioxidant skin care line in all 3,199 GNC doors. The test market is scheduled to run for two to three months, with initial results expected in mid-December, Palm Beach Beauty said. Seeds of Youth debuted in drug store doors, health food stores and beauty supply outlets this summer. The company is looking to move into additional beauty supply wholesalers, such as Larry's (Oklahoma City) and Sally Beauty Supply stores.