Marketing in Brief: J.F. Lazartigue
This article was originally published in The Rose Sheet
Executive Summary
J.F. Lazartigue: Smoothing Shining balm for dry, frizzy, coarse or "matted" hair "nourishes...deep down," restoring hair to "peak health and glossiness," Jean-Francois Lazartigue said. The product contains petroleum jelly to lubricate, coconut oil to nourish and carrot oil to protect from UV rays and free radicals, the company said. The most recent addition to the company's Essentials for curly or frizzy hair care line is available now in specialty store doors, including Saks Fifth Avenue, Neiman Marcus and Nordstrom. A 5.1 oz. balm retails for $20...