Marketing in Brief: L'Oreal
This article was originally published in The Rose Sheet
Executive Summary
L'Oreal: Plenitude Futur-E moisturizer print ads will break in February in major beauty books. TV ads for the facial product broke Nov. 2. The ads focus on "taking control of your future" with Futur-E and discuss the product's protection benefits, L'Oreal said. The ads are the first spots to feature newly signed L'Oreal spokesperson Vanessa Williams. The company signed the entertainer to an exclusive worldwide contract Oct. 30...