Marketing in Brief: Ultima II
This article was originally published in The Rose Sheet
Executive Summary
Ultima II: In the Glow "alluringly radiant shades" for the post-holiday season include Beautiful Nutrient Lipcolor in Foxglow, Cocoa Glow and Rose Glow, the Revlon division stated. Wonderwear Eyecolor quads include a warm-toned collection of Early Sun, Sun Spice, Desert Sun and Sunset and coolly radiant Light beam, Stormbeam, Moonbeam and Rosebeam. Available in January, the lipsticks cost $13.50, while the eyeshadow quads are $15.50...