Avon Basics "no-fuss" global facial skin care line to debut in U.S. in January.
This article was originally published in The Rose Sheet
Executive Summary
AVON BASICS "NO FRILLS" FACIAL CARE LINE TO BOW IN JANUARY for women who desire a "simplified...low maintenance" skin care collection, Avon said. The five-SKU line is targeted at consumers who seek a "no-fuss," "wash and wear" skin care regimen, rather than specialized, niche products with "targeted solutions or age-defying capabilities," the direct marketer added. Formulated for all skin types, vitamin-enriched Basics acts as the "basic building blocks of Avon skin care" to help women "simplify" their facial program, the company said. Avon discussed the inspiration for the line at a meeting with analysts last year ("The Rose Sheet" Oct. 14, 1996, p. 4).