Marketing in Brief: Clarins
This article was originally published in The Rose Sheet
Executive Summary
Clarins: Planning a major launch in "every single category" of color and treatment products in 1998, the Paris-based company said. Introductions will begin in January with Ultra Satin, a foundation combining "long lasting comfort" with a "luminous finish," the company said. Formulated with Clarins' Anti-Pollution Complex and "light-reflecting pigments," the foundation "erases imperfections and fine lines," the firm added. Ultra Satin will retail for $29.50. Cosmetic products to be unveiled in May include Secret de Brilliant Sheer Shimmer lipstick ($17), available in six shades providing "sensuous, opalescent colours," Soft Shimmer eye compacts ($15) and nail colours ($11)...