Marketing in Brief: Clarins self-tanning
This article was originally published in The Rose Sheet
Executive Summary
Clarins self-tanning: Treatments contain an "innovative...ingredient complex" that "complements the self tanning action of DHA," according to the company. The self tanners "create the ultimate faux tan," which appears "more uniform and long lasting" than Clarins' existing tanning products, the company said. Debuting in March, the treatments include Self-Tanning gel, Self-Tanning milk with SPF 6 ($22), Self-Tanning Face Medium SPF 15 cream ($23) and Self-Tanning Face Dark SPF 15 cream ($23). In addition, Clarins will introduce a "technologically advanced" Body Firming cream in March, which "tightens and tones," targeting "slackened skin" in the stomach, thigh and arm areas, according to the company. The cream will be priced at $46...