Marketing in Brief: YSL anniversary color collection
This article was originally published in The Rose Sheet
Executive Summary
YSL anniversary color collection: In Love Again color collection will be available through December 1998. The collection, packaged in "interesting, attractive and upbeat" boxes, consists of eyeshadows, lipsticks and eyeliners. Eight palettes with four options each are available for eyes and lips. Shades chosen for the anniversary collection are significant colors to Yves Saint Laurent and reflect themes throughout the designer's work, according to the Sanofi division. Eye colors include greens, turquoise, purples, black and white with lip colors that follow in harmony. Eyeliner pencils in green, blue, yellow and purple are also available. The homage to YSL is further captured on outer packaging that pictures the signature heart used in many of YSL's designs. On counter in February, the eight In Love Again color palettes will retail for $45 apiece...