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Maybelline Lip Polish March debut to be backed with $4 mil. ad campaign.

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

MAYBELLINE TRUE ILLUSION FOUNDATION TO BOW WITH OVER $20 MIL. AD CAMPAIGN, consisting of print and television spots featuring company spokesmodel Christy Turlington, as well as recently signed model Tomiko Frasier. The campaign will emphasize the benefits of True Illusion's patented "micromesh" formulation, which suspends light-diffusing particles and colorants in an emulsion system to give the makeup a "unique, smooth application and feel," according to the company. Ads will break in March in women's beauty and fashion publications. The spots will be tagged, "A whole new reason to wear makeup."

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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