Marketing in Brief: Decleor
This article was originally published in The Rose Sheet
Executive Summary
Decleor: Firming Neck gel "minimizes fine lines" and leaves neck and decollete "smoother, more firm and radiant," the company said. Formulated with glycoproteins and polysaccharides to "maintain existing structure," the neck gel also helps to accentuate "firmness and skin tone" and acts as a "long-term firming agent," Decleor explained. The gel "adapts" to all skin types and can be used in the morning and evening. Available in select Neiman Marcus and Nordstrom doors in February, a 1.69 oz. jar will retail for $48...