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In Brief: Euroitalia

This article was originally published in The Rose Sheet

Executive Summary

Euroitalia: Creates U.S. fragrance distribution arm Euroitaly and names Europarfums as the company's exclusive U.S. sales agent, effective Jan. 1, the Monza, Italy-based prestige fragrance company announced. New York City-based Euroitaly's product portfolio will include the Dolce & Gabbana, Moschino and Joseph Abboud fragrance businesses. The distributor's first project may be the Moschino UOMO? men's scent, which debuted in Europe in September and is slated to arrive in the U.S. in the first quarter of 1998 ("The Rose Sheet" Sept. 22, 1997, p. 2). The creation of a U.S. unit follows the termination of the distribution agreement with Khepra Beauty Group on Dec. 31...

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