GenDerm Pentrax shampoo coal tar concentration claims to change after NAD review.
This article was originally published in The Rose Sheet
Executive Summary
GENDERM PENTRAX SHAMPOO COAL TAR CONCENTRATION CLAIMS will be altered to become "more consistent with the coal tar specifications articulated" in the FDA over-the-counter drug products final monograph for dandruff, psoriasis and seborrheic dermatitis, the company said following a review by the National Advertising Division of the Council of Better Business Bureaus. The review examined GenDerm's Internet and print ads for Pentrax Extra Strength shampoo at the request of Neutrogena, which makes a competing coal tar-based shampoo, Neutrogena T/Gel. NAD recommended that GenDerm modify its advertising. The case was published in the December NAD Case Reports.