Freeman Skin+Vitamin C Complex positioned for "more sophisticated" mass audience.
This article was originally published in The Rose Sheet
Executive Summary
FREEMAN SKIN+VITAMIN C SKIN CARE LINE TARGETS "MORE SOPHISTICATED" CONSUMERS who are looking for a mass market line that offers the benefits of vitamin C, Beverly Hills, Calif.-based Freeman Cosmetics said. Skin+Vitamin C Complex marks a departure from Freeman's signature botanical hair and skin care products in that it features the newest anti-aging ingredient and is intended to establish the company in the "mainstream" mass market treatment segment.