Prescriptives Flirt-ing with first scent in over a decade; cosmetics remain focus.
This article was originally published in The Rose Sheet
Executive Summary
PRESCRIPTIVES FLIRT ADDS A "SENSUAL, NIGHTTIME" FRAGRANCE ALTERNATIVE to the company's other fragrance offering, Calyx, a "spirited, energetic daytime" scent, the company said. Flirt will be marketed primarily to Prescriptive's loyal customers and "urban" women 25 to 40 drawn to the brand by its color cosmetics offerings, the Estee Lauder division said. The spicy, Eastern fragrance also may attract new consumers to the Prescriptive cosmetics counter, the company suggested. Flirt will be launched at all Prescriptive counters in department and specialty stores in early April.