In Brief: Renaissance Cosmetics
This article was originally published in The Rose Sheet
Executive Summary
Renaissance Cosmetics: Nicholas Longano to the newly created position of Group-VP marketing, responsible for the continued development of the Fetish cosmetics and fragrance franchise, as well as strategic direction for marketing throughout Renaissance's international and domestic divisions. The position will help Renaissance create a more unified identity across brands, the firm explained, and will particularly aid Fetish marketing, which has been divided between Cosmar for Fetish nail and cosmetic products and Dana for the fragrance and bath offerings. Most recently Cosmar VP- marketing, Longano joined Renaissance in 1997 from Revlon...