Jergens Face Care line with pore strips debuting; Biore introducing trio of facial items.
This article was originally published in The Rose Sheet
Executive Summary
JERGENS FACE CARE PORE STRIPS WITH BIORE TECHNOLOGY TO DEBUT under the Jergens name as part of a six-SKU face care line shipping to the mass market over the next couple of months. Jergens first introduced the pore cleansing technology in the U.S. last year in Biore Pore Perfect cleansing strips ("The Rose Sheet" March 17, 1997, p. 3). Consumer response to the Biore strips has been very strong; the product generated $55 mil. in sales in its first seven months on the market, according to Jergens, and retailers have experienced frequent product shortages ("The Rose Sheet" Feb. 23, Marketing in Brief).