Christian Dior Perfumes to focus on color cosmetics in the U.S. -- CEO Brady.
This article was originally published in The Rose Sheet
Executive Summary
CHRISTIAN DIOR COLOR COSMETICS TO RECEIVE HEIGHTENED ATTENTION in 1998, shifting the company's focus from skin care and fragrances, according to Christian Dior Perfumes U.S. President and CEO Robert Brady. The emphasis on color is part of an effort to elevate Dior's cosmetics to become the "most important" part of the beauty business, Brady explained. The Louis Vuitton Moet Hennessey division plans to emphasize the concept of color as a "fashion accessory" through joint efforts with its fashion house, he said, noting efforts will be coordinated with other Dior licensees, in areas such as eyewear and jewelry. Brady, the former president and CEO of Givenchy, joined Dior in November in a management shake-up ("The Rose Sheet" Nov. 10, 1997, p. 1). He also oversees Dior operations in Canada and Mexico.