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J&J Renova ethically positioned ad campaign uses before and after pictures.

This article was originally published in The Rose Sheet

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Executive Summary

RENOVA 1998 PRINT CAMPAIGN BEFORE AND AFTER EFFICACY PICTURES show the Ortho Dermatologics' prescription cream's effect on wrinkling and brown spots. The ads, which broke in March lifestyle books such as Good Housekeeping, represent the Johnson & Johnson company's first campaign for its prescription anti-aging product (tretinoin .05% emollient cream) since the "tube of truth" spots that kicked off the Renova launch in June 1996 ("The Rose Sheet" June 10, 1996, p. 1).

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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