BeautiControl skin care sales climb 32% to $8.3 mil. in first quarter ended Feb. 28.
This article was originally published in The Rose Sheet
Executive Summary
BEAUTICONTROL SKIN STRATEGIES MEN's SKIN CARE REPOSITIONED as shave collection as part of a product-wide face lift initiated by the Carrollton, Tex.-based company. The repositioning includes updated packaging and new product names for the four-SKU collection. The restaged line consists of Pre- Shave Cleansing Gel, which replaces the original facial cleanser, Skin Strategies Exfoliator, replacing Beard Lifting Scrub, and Soothing Aftershave Balm, formerly the line's moisturizing product. Revitalizing Eye Gel will remain part of the reworked line. Available now, the repackaged products are housed in sleek, black tubes with thin white type; the original line was packaged in gray tubes with black print.