Wella
This article was originally published in The Rose Sheet
Executive Summary
William Becker to VP-marketing, USA, reporting to Chairman and CEO Karl-Heinz Pitsch. Becker has 27 years of experience in the professional salon industry and most recently served as Goldwell North America VP-sales and education from 1994-1998. He also spent four years at Helene Curtis and 19 years at Bristol-Myers Squibb. Becker succeeds Jack Elliot, who left the company to open a consulting firm...