Aquafresh Whitening TV ad comparison to Colgate regular toothpaste acceptable to NAD.
This article was originally published in The Rose Sheet
Executive Summary
AQUAFRESH WHITENING TV AD COMPARISON TO COLGATE REGULAR ACCEPTABLE, NAD concludes, because the object of the comparison is clearly identified, according to the National Advertising Division of the Council of Better Business Bureaus. "Comparing Aquafresh Whitening to Colgate great regular flavor is permissible, even though Colgate has a whitening toothpaste which may whiten as well or even better than Aquafresh Whitening," NAD states in a case report released April 7. The Aquafresh Whitening toothpaste ad campaign in question began airing this year.