Avon Skin-So-Soft Antibacterial hand and body line, IvyBlock lotion to be launched.
This article was originally published in The Rose Sheet
Executive Summary
AVON SKIN-SO-SOFT ANTIBACTERIAL .4% TRICLOSAN HAND & BODY COLLECTION marks the company's first "full range of germ-fighting" products, the direct marketer said. The five-SKU collection was developed to clean and protect -- "two important lines of defense" against germs, Avon stated. The cleansing products, positioned as the "first defense" against germs, work to prevent the spread of bacteria that "can be passed along by touching just about anything," according to the company. The firm also developed a lotion that "delivers residual antibacterial protection after cleaning" while safeguarding "against possible new contacts with bacteria," the company said.