Crabtree & Evelyn Lattitude is seasonal tri-layer bath and body offering for summer.
This article was originally published in The Rose Sheet
Executive Summary
CRABTREE & EVELYN LATTITUDE "HIGH-TECH" TRI-LAYER BATH & BODY LINE will be available only from late June until November, the specialty retailer said. The Lattitude offerings are formulated with three moisturizing oils of different molecular weights (jojoba, vitamin E and rosehip), which create a "layered" effect of three wide "swatches" of color in each bottle, Crabtree & Evelyn explained. The oil levels are "combined and activated" by gently shaking the bottle and return to their multi-layered state after use, the retailer noted. Availability is not expected to continue past November, at which point the firm plans to roll out other seasonal products.