Coty Stetson Country sophisticated, rugged men's scent to debut in September.
This article was originally published in The Rose Sheet
Executive Summary
COTY STETSON COUNTRY FOR MEN PRICED AT 10%-20% PREMIUM TO ORIGINAL Stetson men's scent, introduced 17 years ago, the company said. Stetson Country, set to reach store shelves in September, is being positioned to a younger, more active male clientele between 18 and 34, while original Stetson is geared toward confident and rugged men in their thirties, Coty explained. Borrowing from the Stetson heritage of a confident, independent and outdoor-oriented man, the Stetson Country man is a sophisticated, active achiever who enjoys leaving the city for a more natural environment to fish, hike or kayak, according to the company.