Avon Tempest men's fragrance twisting into markets this summer.
This article was originally published in The Rose Sheet
Executive Summary
AVON TEMPEST MEN's FRAGRANCE POSITIONED AS "BOLD, MASCULINE," designed for a man with a certain "animal magnetism," the company said. Tempest also is "powerful, exciting and a bit wild," Avon said. Debuting now in the company's Campaign 11 product catalog, the men's scent will continue its rollout to Brazil and Canada in the third and fourth quarters, respectively. Avon representatives will begin offering Tempest to consumers in the second quarter next year, Avon said.