Internet marketing opportunity for consumer dialogue superior to traditional venues.
This article was originally published in The Rose Sheet
Executive Summary
INTERNET CONSUMER FEEDBACK PROVIDES INFO FOR CUSTOMIZED PRODUCT/PROMO development, a benefit not available through traditional advertising means, Renaissance Associate Director Gilles Folin told the World Perfumery Congress in Cannes, France May 27. Through this form of electronic marketing, consumers can be asked directly about product launches, marketing strategies and other individual preferences in the comfort of their home environment, the multimedia firm exec explained. At a time when brand loyalty is "harder and harder" to cultivate and maintain, Internet advertising can help companies "establish a very close relationship" with customers, he maintained.