Calvin Klein Contradiction for Men will be in stores in mid-September.
This article was originally published in The Rose Sheet
Executive Summary
CALVIN KLEIN CONTRADICTION FOR MEN TO DEBUT IN MID-SEPTEMBER as a sibling to the Contradiction women's fragrance, which bowed in October 1997 ("The Rose Sheet" June 30, 1997, p. 6). Like its sister, the men's scent is aimed at a "sophisticated" audience of 25-to-35-year olds. The fragrance duo marks a movement away from the company's focus on the 18 to 25 "Generation X" crowd, which it targeted with cK one (1994) and cK be (1996).