Carson to control more than a third of ethnic hair care market share after Johnson buy.
This article was originally published in The Rose Sheet
Executive Summary
CARSON TO CONTROL 35% OF ETHNIC HAIR CARE MARKET following its acquisition of Johnson Products, giving the firm the number one market share spot in all ethnic hair care categories, Carson President and Chief Operating Officer Joyce Roche said during a conference call with securities analysts June 18. The purchase of the mass market personal care business from IVX Bioscience (formerly Ivax) puts Carson 10 points ahead of the competition in hair relaxers, the largest ethnic hair care category in terms of market share, and gives the company a presence in the smaller hair care maintenance categories, Roche noted. Johnson Products markets eponymous offerings, as well as the Gentle Treatment, Ultra Sheen, Precise, Bantu and Afro Sheen brands.