H&BA packaging presentation of "critical importance" to Asian consumers -- Amway.
This article was originally published in The Rose Sheet
Executive Summary
PACKAGING PRESENTATION OF "CRITICAL IMPORTANCE" TO ASIAN CONSUMERS for fragrance, skin care and cosmetics products, Amway Artistry Skin Care & Cosmetics Product Development R&D Manager Jim Ayres told a recent H&BA conference. Speaking at the Global HBA Expo held in New York City June 8-10, Ayres said "presentation" and "image" is the major driver of marketing personal care products in Asian countries. "Very small defects that might be considered in the U.S., such as minor scuffing, become very major and...can prevent a sale," he noted.