Procter & Gamble
This article was originally published in The Rose Sheet
Executive Summary
Pert reformulation scheduled for fall debut addresses consumer complaints that original Pert left residue on the hair, the company said. The two-in-one product is also getting a new scent and more contemporary packaging with bold graphics, P&G noted. In addition, a larger, 15.2 oz. bottle will be offered. The company has not yet determined if Pert's price will change...