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Revlon ColorStay hair care line to join blockbuster's line-up in September.

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

REVLON COLORSTAY HAIR CARE LINE CUSTOMIZED FOR HAIR SHADES is the latest extension of the blockbuster ColorStay brand. The six-SKU hair care line, shipping in September, offers three shampoos and conditioners for redheads, brunettes and blondes to "Stay Red," "Stay Brunette" or "Stay Blonde." Revlon gave a sneak preview of the new line to retailers at the National Association of Chain Drug Stores Marketplace in Philadelphia June 28-July 1.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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