Den-Mat's Rembrandt
This article was originally published in The Rose Sheet
Executive Summary
Sales rose 28% in 1997, paced by Rembrandt Dazzling White, the first at-home 2-in-1 toothpaste/bleaching product on the market, the Santa Maria, Calif.-based marketer said. Dazzling White, which debuted in 1996, primarily has been responsible for the "most significant aspect of the company's sales growth," Den-Mat noted. The firm's three newest Rembrandt oral care products include Age Defying Adult Formula toothpaste, Rembrandt Age Defying Adult Formula Mouthwash and Rembrandt Natural toothpaste for canker sore relief...