Clairol Revitalique sell-in is $16.8 mil.; Herbal Essences paces Bristol H&BA sales.
This article was originally published in The Rose Sheet
Executive Summary
CLAIROL REVITALIQUE SELL-IN GENERATES $16.8 MIL. IN SALES since the hair color system's initial June introduction to trade, Bristol-Myers Squibb said. The line, slated to be available to consumers in September, is Clairol's newest technologically advanced player in the hair color market. Revitalique's launch will be supported with print and TV advertising at "leadership levels." The company plans to promote the color system with free-standing and on-counter displays as well as mail-in coupons and a national mall tour that will allow consumers to interact with beauty consultants ("The Rose Sheet" June 15, p. 12).