Nature's Accents body care line in "store-in-store" test market at Wal-Mart.
This article was originally published in The Rose Sheet
Executive Summary
DIAL NATURE's ACCENTS STORE-IN-STORE TEST MARKET AT 1,200 WAL-MART doors display the bath and body products alongside competing brands, Dial said. Nature's Accents is part of Wal- Mart's new bath and body shop retail section, a concept the discount retail chain is testing nationwide. Wal-Mart's store- in-store conception is one of three different methods Dial is experimenting with for the 150-SKU Nature's Accents brand in Wal-Mart doors, Chairman and CEO Malcolm Jozoff announced to securities analysts during a conference call July 23. With the effort, Dial expects sales of Nature's Accents to reach $10 to $12 mil. in 1998.