Conair Interplak fluoride toothpaste bows as company's inaugural dentifrice.
This article was originally published in The Rose Sheet
Executive Summary
CONAIR INTERPLAK TOOTHPASTE BOWS AS INAUGURAL DENTIFRICE for the company best known for its hair care offerings, including its eponymous hair appliance line and the Jheri Redding and Foltene hair care collections. The fluoride toothpaste is the Stamford, Conn.-based company's foray into non-electric oral care products; the company also markets the Interplak Power Toothbrush System. The gel and paste Interplak formulas are designed to be used with both conventional toothbrushes or the Interplak electric system. The toothpaste is shipping now and will be displayed in the toothpaste aisle in more than 10,000 mass market doors, including Kmart, Wal-Mart, Genovese, Eckerd, Target and Caldor, as well as at Macy's.