P&G Clearasil diversity campaign features TV spots directed by Spike Lee.
This article was originally published in The Rose Sheet
Executive Summary
CLEARASIL DIVERSITY CAMPAIGN TARGETING ETHNIC TEENS in public service announcements, print and TV advertisements directed by Spike Lee, Proctor & Gamble said. The "Be Comfortable in Your Skin" umbrella campaign for the OTC acne care line was created "to help teens recognize and celebrate differences" and features young adults from a variety of ethnic and cultural backgrounds. P&G is hoping the effort "will inspire more young people as they try to fit in while expressing their own individuality," the company said Aug. 12. The ads were shot in New York City. Clearasil's ad agency of record is Chicago- based Tatham Euro RSCG.