By Dolce & Gabbana
This article was originally published in The Rose Sheet
Executive Summary
Men's and women's fragrance ads breaking in October and November books, including In Style, Elle, Allure and Vogue, New York City- based distributor Eurotalia said. Ads picture each fragrance separately with the tagline, "Fragrance for woman" or "Fragrance for man." Outdoor ads on New York City telephone kiosks and metro cars will appear in September. The scents will be launched exclusively at Saks Fifth Avenue with an "extensive" promo effort that will include in-store blotter cards and vial-on cards, Eurotalia noted. The scents are targeted to women ages 25 to 55 who "love couture," the company added. The men's fragrance was supplied by Firmenich, while IFF supplied By for women. The women's scent comes in 50 mL edp and 100 mL edp for $70 and $90, respectively, while By for men is available in 50 mL and 100 mL for $60 and $80, respectively...