Contradiction for Men
This article was originally published in The Rose Sheet
Executive Summary
Print ads breaking in September publications, including GQ, Vanity Fair, The New Yorker and Details, Calvin Klein said. Photographed by Nick Knight, the spots feature several images of model Justin Chambers, including a shot of Chambers holding one of his children. Some of the ads include scented strips. Fifteen and 30-second TV spots complementing the print ads will air in 60 U.S. markets, including "Monday Night Football," "ER" and "The X-Files." In the TV ads, directed by Jean-Baptiste Mondino, Chambers "addresses the camera with his musings on life," Calvin Klein said. The men's scent is bowing in September ("The Rose Sheet" June 15, p. 8)...