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Guerlain

This article was originally published in The Rose Sheet

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Executive Summary

Samsara ads shot by Patrick Demarchelier featuring "cutting edge" images and "revolutionary colors" are appearing in Elle, Allure, Glamour with model Kaity Braitman. The two-page spread shows Braitman in a long pink cloth flowing over a sandy cliff with a scripted "G" on the left; the second page is a product shot with an orange-brown background. Shalimar ads featuring Shalom Harlow are breaking in the September books of Town & Country, Harper's Baazar and In Style. New York City-based Baron & Baron developed the ads. Guerlain has increased its ad spend by 25% and will spend more than $5 mil. on ads running until September 1999...

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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