Zotos' Skin Careapy is "first step" in expanding Naturelle professional hair care brand.
This article was originally published in The Rose Sheet
Executive Summary
ZOTOS SKIN CAREAPY TO BE "FIRST STEP" IN EXPANDING NATURELLE BRAND beyond its current stable of professional hair care offerings, Zotos' parent Shiseido said. The introduction of Skin Careapy marks the first skin care activity under Naturelle since Shiseido purchased the brand from Helene Curtis in 1996. Naturelle found its roots in the hair care arena with products such as permanent waves, shampoos, conditioners and styling aids. The company said its plans for continued expansion of the Naturelle beauty care arm likely will include the launch of bath and body products.