Enamelon
This article was originally published in The Rose Sheet
Executive Summary
Fluoride remineralization toothpaste to be launched in Canada in early 1999 following approval to market the dentifrice by Health Canada Therapeutic Products Directorate, Yonkers, N.Y.-based Enamelon announced Sept. 16. The OTC oral care products are formulated with soluble calcium and phosphate to fight tooth decay and "rebuild and renew tooth enamel." Enamelon's entry into Canada's $160 mil. toothpaste market is the company's "important first step in establishing an international business for Enamelon," the company said. Final distribution agreements with a Canadian distributor are expected to take place by the end of September