Aramis color cosmetics
This article was originally published in The Rose Sheet
Executive Summary
Expected to launch in July, ahead of the original FY 2000 schedule. The Estee Lauder company also plans to increase the number of Tommy's Shop doors to between 50 and 100 by the close of FY 1999 (ends June 30); six of the Tommy Hilfiger boutiques are operational. The specialty shops have been met with "enormous success" with both women and men, Aramis said, noting 30% of its customers are male. In the first three days of the Dallas Foley's store opening, Tommy's Shop generated $10,000 in retail sales. The stores-within-a-store offer Tommy H&BA offerings, as well as the designer's fragrances ("The Rose Sheet" June 8, p. 14). Top-selling personal care products include Juiced Up Shower Gel, Polished Clean Face Scrub and Clear Favorite Shampoo