Murad campaign
This article was originally published in The Rose Sheet
Executive Summary
National "multi-million dollar" print ad campaign set to break in October and run through December in books such as Allure, Vanity Fair, Self, Vogue and Martha Stewart Living. The ads, created by San Francisco-based Kirshenbaum Bond & Partners, feature a patient having her face examined under a magnifying lens. The four-color spreads also include a survey consumers can mail to the company for a free skin care evaluation and recommendation, according to Murad. The ads are tagged, "Developed by a doctor, not a cosmetics company." The total gross impressions through December will exceed 100 mil. Murad said